On April 9th, HEPdata announced the general release of the GiftPlus Connector for Ellucian Advance®, which provides direct integration of its GiftPlus database of approximately 23,000 companies and subsidiaries with employer matching gift programs to support eligible Higher Education Institutions. This application provides a live feed using an API delivering real-time employer matching policies directly into Ellucian Advance. The Connector was co-developed with several Ellucian Advance Clients, whom are now live.

Jeff Rabinek, Senior Programmer/Analyst at the University of New Mexico Foundation, said, “We implemented GiftPlus Connector on our Advance Web 2016 environment, importing the GiftPlus matching gift policies directly to the Matching Policy table in Advance, which allows us to now retrieve profile records updated daily. Not only does this refresh policy info near-real time but it also automates what used to be a time consuming, laborious process each quarter. It’s nice to work with Partners who continue to support Ellucian Advance users.”

Steve Hafner, CEO of HEPdata, said, “We continue to work closely with our Customer Partners to help innovate their matching gift programs. The Connector is a great way to directly pipe HEP matching gift data into the Ellucian Advance platform, giving Institutions more control over their program. We’re excited to have several prestigious Universities onboard. What’s more, an enhancement is underway which allows the Connector to work with HEPdata's eMatch Portal engagement and tracking solution, which will enable Portal to work with both online and offline gifts. We’re confident this capability will substantially increase conversion rates for our Customers.”

HEPdata anticipates 100 Customers will be using the GiftPlus Connector for Ellucian Advance® this year. Additionally, HEPdata is in the process of building GiftPlus Connector applications for various other Advancement platforms, including Agilon®, Technolutions Slate®, Ellucian Banner Advancement®, Ellucian CRM Advance®, Blackbaud RE/NTX®, Blackbaud CRM®, Salesforce®, Abila Millennium® and Microsoft Dynamics®. More announcements will be forthcoming.


All trade names are trademarks of registered trademarks of the respective holders. HEPdata is not currently a partner, affiliate or have an agency relationship with Ellucian®, Technolutions®, Salesforce® or Abila®. HEPdata® does not develop, market, or distribute any products or services of the above companies.

About HEPdata:

Founded in 1997, HEPdata’s primary mission is to assist fundraisers of Educational Institutions and Nonprofits engage donors through better data. We pioneered the first electronic employer matching gift data base in the industry, GiftPlus®, which made it easier for fundraisers to identify and promote matching gifts to donors. We also built a preeminent Data Enrichment division that updates donor address, cell and employer information as well as a world-class Wealth Identification solution. Learn more at hepdata.com.