|
|
Learning Center
The Learning Center is repository of information hosted by HEP Development.
The repository houses resources that can be of assistance to the fund-raising professionals
involved in coordinating the matching gift process and functions at non-profit
organizations.
- February declared MATCHING GIFT MONTH by Matching Gift Advisory Council.
Leesburg, VA: June 22, 2009 – The month of February has been designated as Matching Gift Month,
HEP Development’s Matching Gift Advisory Council (MGAC) announced today, with the first celebration set for February, 2010.
The establishment of February as Matching Gift Month will allow nonprofits and companies to build awareness of matching gifts benefits,
celebrate achievements and inspire more companies to establish matching gift programs. Nonprofits will also be able to remind donors
of pending matching gifts and thank them and companies alike.
Click here for Press Release
- According to the “Giving in Numbers” 2009 edition compiled by the CECP – Committee Encouraging Corporate Philanthropy
Corporate Giving was up in 2008 in spite of profit declines. Matching Gifts according to the survey accounted for 20% of
Information Technology company’s cash giving (pages 35-36 focus on matching gifts)
Click here for full report.
- To view Brigham Young University's corporate agent and fundraising widget which encorporates matching gifts
Click here to view.
- Donor Quote – Sending a link in an email to the matching gift form pays
“I don't have a question. I want to say THANK YOU THANK YOU THANK YOU for including information in my donor emails that tells me
how to get my employer to match my donations. I work at Home Depot, and I had no idea they would match charitable donations.
Thanks to that link in your emails, I have sent them documentation to get you the maximum amount they will match ($1000).
I have so much fun on this site, reading and picking and choosing the projects. My fun is marred only by the fact
that I don't have MORE money to spend here!”
- Nine Ways to Increase Traffic to Your HEP EMATCH Donor Link Matching Gift Page
- According to the “Giving in Numbers” 2008 edition compiled by the CECP – Committee Encouraging Corporate Philanthropy
$4.39 million was the median dollars given by the Fortune 100 in 2007 (pages 28-30 focus on matching gifts) click here for full report.
- “Ten Most Important Statistics in Phonathon”
by Jason Fisher Matching Gift Percentage.
[Total Matching Gifts divided by Total Pledges]
The industry average is somewhere around 6-10%,
with the higher number representing institutions that employ many people in Fortune 500 jobs.
Engineering, financial, and business degrees will usually lead to higher matching gift percentages.
But if your program isn’t asking for them, then you are missing out on free money that helps the bottom line.
When I look for opportunities to make an immediate impact on overall program improvement in dollars raised,
I first make sure this number is reaching its fullest potential.
For complete article click here
-
How to Capture Employer Information
Nationally about 10% of the money that corporations contribute each year is reserved to help match employee gifts.
So, I would not be surprised if 10% of your database has a connection to a matching gift company particularly in Philly.
Also, if you have the time and resources I would not even consider going with a Passive Matching Program.
With an Active Program, which includes brochures, company look ups on your website, sending special thank yous, etc.,
you will see a significant increase in matching gifts. In 1955, when matching gifts began, they were pretty much exclusively
targeted to match gifts made to colleges and universities. Today, more than one-fourth of all companies with matching gift
companies place no restrictions on the type of nonprofit that can qualify for a matching gift - so, it's pretty much free money if you do the asking.
The best thing the Zoo can do is to obtain business information from everyone coming through the gate.
Do a "Place Your Busines Card Here" fishbowl contest for a free return admission to the Zoo.
If you have the names of corporate sponsors at your various exhibits highlight those that offer matching gift programs that can benefit the Zoo.
And, don't forget to find out where the spouses of all of your volunteers work (including the Board and all of the Zoo's various Advisory Boards)
as many companies will match gifts made by spouses.
Graciously contributed by Scott Sheldon of Catholic Charities on Prospect-L listserv
-
How to Increase Matching Gift $Dollars
added a matching reference to our receipts a few months ago, and it has really paid off.
I have standard wording that is included on our pledge coupons, mailers, and all receipts:
Will your employer match this gift? Find out at (E-Match link) http://www.hepdata.com/ematch.cfm
This will catch some donors for whom we have no employment information, but who do work for a matching company.
I have also persuaded some of our on-campus constituents to include this wording in their letters, web sites, magazines, etc.
As a result, the matching applications coming in through the colleges have increased and the corresponding corporate matching funds have increased by over 20%.”
-
2008 Volunteer Time Study
According to Marianna Funk, Director of Research for HEP Development, “the matching of volunteer time is definitely
on the upswing and is in fact one of the most frequent changes to the database” of 16,400 corporations and subsidiaries currently tracked by HEP.
The study revealed that 4009 companies and subsidiaries now match volunteer time or almost 25% of the database now matches volunteer time.
Access to the data is currently available on line through Gift Plus On-Line and will soon be available as well in E-Match,
a webpage that is customized for a school or non-profit that tells a donor or alum whether his or her employer is match eligible.
Pricing and examples of both products are available at www.hepdata.com
|
|
|
|
|
